E-Commerce & Apparel

Wyndridge Farm previously operated three local retail stores, including an on-site location called the "Farm Store." As the apparel buyer, I held complete creative authority over the design, color, and logo placement of outerwear sold at these locations. Collaborating with Legacy Athletic, a local business, we produced and fulfilled orders.

All apparel sold at these stores boasted a 100% markup, generating over $10,000 in revenue during 2019.

To broaden our customer base and increase apparel sales, I developed an e-commerce platform using Shopify. I personally photographed the products and enlisted employees as models. Leveraging social media and email marketing, I launched the Shopify store, generating over $1,000 in revenue within its first two months. In addition to website creation, I managed and fulfilled all orders.