"The Big Game" - Nacho Meal Kit Push

Spearheaded a Super Bowl Sunday campaign across all Moe's locations, resulting in a 180% year-over-year sales increase (132 to 238 units) for the Nacho Meal Kit and generating an additional $10,000 in revenue on a typically slow day.

Organized 11 successful fundraising events at Moe's locations on Super Bowl Sunday, raising an additional $15,000. $3,000+ was donated to local charities, demonstrating the company's commitment to social responsibility.
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Additionally, implemented social media giveaways and forged partnerships with local foodie influencers to elevate Moe's Catering brand visibility for the Big Game, resulting in increased catering sales.