Moe's Brewery Tour

Produced a "Thank You PGH" Brewery Tour– an event series celebrating post-pandemic recovery. Designed to show appreciation and boost local businesses, it offered free Moe’s food with live music from local artists at six partnering breweries.

Developed a comprehensive social media strategy, including cross-promotion with participants, influencer engagement, media coverage, and community calendar listings, which drove attendance with an average of 150-200 guests per event. Breweries saw an 80%-100% increase in foot traffic, fostering positive community engagement.